A product page becomes harder to trust when every section reaches for a new promise. Faster, smarter, cheaper, safer, more collaborative, more magical — the user learns to discount all of it. The answer is not louder copy. The answer is restraint.
Rush pages are strongest when each surface does a single job. A hero introduces the central idea. A proof section shows the artifact. A pricing block handles the purchase question. When sections overlap, the page starts repeating itself and the argument softens.
This rule applies to design as much as language. Gold is rare. Italics are rare. Motion is rare. Emphasis only works when most things are not emphasized.